03009ntm a22005297i 4500 000703800 CZ-PrVSE 20240203150629.0 m d cr n|||||||||| 240203s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Hlekau, Valiantsin ISIS:164785 dis Judgmental Biases and Consumer Behaviour in Smartphone Selection eng Judgmental Biases and Consumer Behaviour in Smartphone Selection / Valiantsin Hlekau 2023 ?? stran : digital, PDF soubor Vedoucí práce: Štěpán Bahník Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The master thesis is focused on the issue of contemporary judgmental biases found and observed among the consumers while selecting a smartphone. The smartphone was chosen as a subject of research due to the fact that it’s a multifunctional device, which has relatively recently become an integral part of our lives by being used in work, leisure and other aspects of life. The master thesis consists of two major parts — a theoretical part and a practical part. In the scope of the paper’s theoretical part, such issues, as judgmental biases, their relation to the consumers’ behaviour and their preferences during purchase decisions are discussed. In practical part, the experiment is set to determine the presence of biases during the process of customer choice. In the process of the data processing the main existing judgmental biases are determined and the main consequences of the fact of existence of such biases for final customers and smartphones’ producers are set. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas consumer behaviour judgmental biases purchase decisions decision making customer preferences smartphones Bahník, Štěpán xx0194885 ths Kvítková, Zuzana vse2018977757 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/85150/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/85150 Hlavní práce https://insis.vse.cz/zp/85150/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/85150/posudek/oponent/81107 Oponentura https://insis.vse.cz/zp/85150/podrobnosti dc:identifier NEPOSILAT VSKP vse85150 240202 85150