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   <subfield code="a">Intro -- Contents -- Teaching Smart People How to Learn -- How Professionals Avoid Learning -- Defensive Reasoning and the Doom Loop -- Learning How to Reason Productively -- About the Author -- Also by This Author -- Article Summary -- How Will You Measure Your Life? -- How Will You Measure Your Life? -- About the Author -- Also by this Author -- Article Summary -- Turning Goals into Results -- Turning Goals into Results -- About the Author -- Article Summary -- Managing Oneself -- Copyright -- Text -- About the Author -- Untitled -- The Theory of the Business -- Copyright</subfield>
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   <subfield code="a">The Theory of the Business -- About the Author -- Article Summary -- What Makes an Effective Executive -- What Makes an Effective Executive -- Get the Knowledge You Need -- Write an Action Plan -- Act -- Think and Say &quot;&quot;We -- About the Author -- Also by This Author -- Article Summary -- Managing Your Boss -- Copyright -- Series page -- Text -- About the Authors -- Leadership That Gets Results -- Leadership That Gets Results -- About the Author -- Article Summary -- What Makes a Leader -- Copyright -- Series page -- What Makes a Leader? -- About the Author -- Article Summary -- Strategic Intent</subfield>
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   <subfield code="a">Strategic Intent Captures the Essence of Winning -- Strategic Intent is Stable Over Time -- Strategic Intent Sets a Target That Deserves Personal Effort and Commitment -- Remaking Strategy -- The Process of Surrender -- Notes -- About These Authors -- Also By These Authors -- Article Summary -- The Discipline of Teams -- Copyright -- The Discipline of Teams (main text) -- About the Authors -- Also by these Authors -- Article Summary -- Blue Ocean Leadership -- Blue Ocean Leadership -- About the Authors -- Also By These Authors -- Article Summary -- Red Ocean Traps -- Red Ocean Traps</subfield>
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   <subfield code="a">About the Authors -- Also by These Authors -- Article Summary -- Marketing Myopia -- Marketing Myopia -- Notes -- About the Author -- Also By This Author -- Article Summary -- The Idea in Brief -- The Idea in Practice -- Do You Want to Keep Your Customers Forever -- From Mass Production to Mass Customization -- When are Learning Relationships Appropriate? -- Vying for the End Customer -- How to Build Learning Relationships -- Becoming a Learning Broker -- How to Gain Customers Forever -- How Peapod is Customizing the Virtual Supermarket -- How to Interact: A Sampler of Today's Technologies</subfield>
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   <subfield code="a">About These Authors -- Also by These Authors -- How to Write a Great Business Plan -- The People -- The Opportunity -- The Context -- Risk and Reward -- The Deal and Beyond -- Beware the Albatross -- Business Plans: For Entrepreneurs Only? -- Who Are These People, Anyway? -- The Opportunity of a Lifetime -- or Is It? -- Visualizing Risk and Reward -- The Glossary of Business Plan Terms -- About the Author -- Also by this Author</subfield>
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   <subfield code="a">The classic Harvard Business Review articles every manager and aspiring leader should read--and share with their teams--from such bestselling Harvard Business Review authors as Peter Drucker, Clayton Christensen, John Kotter, Daniel Goleman, Jim Collins, Gary Hamel, W. Chan Kim, Renee Mauborgne, and many more. Each compact book represents the most important ideas on management, leadership, and life. Build your professional library and advance your career with these 16 timeless business classics. The HBR Classics Boxed Set includes: Peter Drucker's bestselling &quot;Managing Oneself,&quot; &quot;What Makes an Effective Executive,&quot; and &quot;The Theory of the Business&quot;; Clayton Christensen's inspiring &quot;How Will You Measure Your Life?&quot;; Daniel Goleman's articles on emotional intelligence--&quot;Leadership That Gets Results&quot; and &quot;What Makes a Leader?&quot;; author of Good to Great Jim Collins's &quot;Turning Goals into Results&quot;; W. Chan Kim and Renee Mauborgne's &quot;Blue Ocean Leadership&quot; and &quot;Red Ocean Traps&quot;; John Kotter's &quot;Managing Your Boss&quot;; Jon Katzenbach and Douglas Smith's &quot;The Discipline of Teams&quot;; Gary Hamel and C.K. Prahalad's &quot;Strategic Intent&quot;; William A. Sahlman's &quot;How to Write a Great Business Plan&quot;; Chris Argyris's &quot;Teaching Smart People How to Learn&quot;; Theodore Levitt's &quot;Marketing Myopia&quot;; Joseph B. Pine's &quot;Do You Want to Keep Your Customers Forever?&quot;. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.</subfield>
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