03047ntm a22004937i 4500 000703969 CZ-PrVSE 20240309104037.0 m d cr n|||||||||| 240309s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kútna, Dominika ISIS:72873 dis External Sales Marketing Strategy for Bouncing Castles Company eng External Sales Marketing Strategy for Bouncing Castles Company / Dominika Kútna 2023 ?? stran : digital, PDF soubor Vedoucí práce: Jan Černý Závěrečná práce - Institut celoživotního vzdělávání (MBA)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The bouncing castle industry in Central Europe is going through an unprecedented change and the demand is increasing on an annual basis. As the original reactive approach towards marketing strategy is insufficient, the thesis aims to find additional revenue streams for a local bouncing castle company based in Slovakia – Hopsaland.com with the help of emerging technologies and tools of competitive intelligence. Competitive intelligence tools provide an advanced view of the market with the attractions, reaching beyond the boundaries of the Slovak Republic. Analysis of the latest trade data provides a basis for defining emerging strategic countries for trade with the bouncing castles within the European Union and advanced competitive intelligence tools, such as web scraping, then show the uncovered opportunities on the Central European market for the company. This thesis pioneers a proactive approach towards marketing strategy in the search of revenue and finding potential customers on an example of a local company in the Slovak Republic whilst becoming agile enough to adjust to the ever-changing conditions of the entertainment market. Způsob přístupu: Internet Competitive intelligence Bouncing Castles Hopsaland Inflatable Attractions External Sales Strategy Černý, Jan ISIS:116092 ths Urbánek, Matyáš opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/86652/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86652 Hlavní práce https://insis.vse.cz/zp/86652/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86652/posudek/oponent/81250 Oponentura https://insis.vse.cz/zp/86652/podrobnosti dc:identifier NEPOSILAT VSKP vse86652 240307 86652