01804nam a2200445 a 4500 000704256 StDuBDS 20240110121859.0 20160607153842.0 m||||||||d|||||||| cr ||||||||||| 110110s1988 cau fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781412983365 (ebook) : No price (OCoLC)44959154 StDuBDS eng StDuBDS pn HF5415.32 658.8342 22 Louviere, Jordan J. Analyzing decision making [elektronický zdroj] : Metric conjoint analysis. Newbury Park, [Calif.] ; London : SAGE, c1988. 1 online resource (95 p.). Quantitative applications in the social sciences ; no. 07-067 Includes bibliographical references. This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent. Specialized. Description based on print version record. elektronické knihy fd186907 czenas electronic books eczenas Consumer behavior Mathematical models. Decision making Mathematical models. Conjoint analysis (Marketing) Print version : 9780803927575 Quantitative applications in the social sciences ; no. 07-067. SAGE research methods https://methods.sagepub.com/book/analyzing-decision-making Plný text SRM EB NEPOSILAT EB