Bearden, William O. Handbook of marketing scales: multi-item measures for marketing and consumer behavior research [online]. 2nd ed. Thousand Oaks, Calif.: SAGE, ©1999
Bearden, W. O., & Netemeyer, R. G. (1999). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (2nd ed.). Thousand Oaks, Calif. ; London: SAGE.
Styl ChicagoBearden, William O., and Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks, Calif. ; London: SAGE, 1999.
Citace podle MLABearden, William O., and Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks, Calif. ; London: SAGE, 1999.
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