02032nam a2200469 a 4500 000704919 StDuBDS 20240110121859.0 20161219111435.0 m||||||||d|||||||| cr ||||||||||| 120516s1999 cau fo| 001|0|eng d NEZPRACOVANÝ IMPORT 9781452224923 (ebook) : No price (OCoLC)738380082 StDuBDS eng StDuBDS pn HF5415.3 .B323 1999 658.83 23 Bearden, William O., 1945- Handbook of marketing scales [elektronický zdroj] : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. Thousand Oaks, Calif. ; London : SAGE, c1999. 1 online resource (xiv, 537 p.) Published in cooperation with the Association for Consumer Research. Includes bibliographical references and indexes. 'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings. Specialized. Description based on print version record. elektronické knihy fd186907 czenas electronic books eczenas Marketing research. Consumer behavior Research. Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.) Print version : 9780761910008 SAGE research methods https://methods.sagepub.com/book/handbook-of-marketing-scales Plný text SRM EB PAR 000023948 UEP01 776 E-book Tištěná verze NEPOSILAT EB