01731nam a2200409 a 4500 000705037 StDuBDS 20240110121859.0 20160607153909.0 m||||||||d|||||||| cr ||||||||||| 141203s2013 caua fo| 001|0|eng|d NEZPRACOVANÝ IMPORT 9781483384726 (ebook) : No price (OCoLC)907030600 StDuBDS eng StDuBDS pn HF5415.2 .C56 2013 658.83 23 Clow, Kenneth E. Essentials of marketing research [elektronický zdroj] : putting research into practice / by Kenneth E. Clow, Karen E. James. Thousand Oaks, Calif. ; London : SAGE, 2013. 1 online resource (xxii, 497 p.) : ill. Includes bibliographical references and index. This text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. Specialized. Description based on print version record. elektronické knihy fd186907 czenas electronic books eczenas Marketing research. James, Karen E. Print version : 9781412991308 SAGE research methods https://methods.sagepub.com/book/essentials-of-marketing-research Plný text SRM EB NEPOSILAT EB