<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01855nam a22004451i 4500</leader>
  <controlfield tag="001">000705761</controlfield>
  <controlfield tag="003">CaToSAGE</controlfield>
  <controlfield tag="005">20240201082945.0</controlfield>
  <controlfield tag="005">20231221231934.2</controlfield>
  <controlfield tag="006">m     o  d</controlfield>
  <controlfield tag="007">cr un|||||||||</controlfield>
  <controlfield tag="008">231221s2024    enka   fo     000 0 eng d</controlfield>
  <datafield tag="STA" ind1=" " ind2=" ">
   <subfield code="a">NEZPRACOVANÝ IMPORT</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781071945544 :</subfield>
   <subfield code="c">No price</subfield>
   <subfield code="q">SAGE Business Cases</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(OCoLC)1417358642</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">CaToSAGE</subfield>
   <subfield code="b">eng</subfield>
   <subfield code="e">rda</subfield>
   <subfield code="e">pn</subfield>
   <subfield code="c">CaToSAGE</subfield>
   <subfield code="d">UtOrBLW</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
   <subfield code="a">HF5415.15</subfield>
   <subfield code="b">.M46 2024</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
   <subfield code="a">658.5</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Mendonca, Valerie,</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Myt brewer - part b /</subfield>
   <subfield code="c">Valerie Mendonca and Ansita Aggarwal.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">London :</subfield>
   <subfield code="b">Indian Institute of Management, Ahmedabad,</subfield>
   <subfield code="c">2024.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">1 online resource :</subfield>
   <subfield code="b">illustrations.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="b">txt</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">computer</subfield>
   <subfield code="b">c</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">online resource</subfield>
   <subfield code="b">cr</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
   <subfield code="a">SAGE Business cases</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
   <subfield code="a">Kasliwal decided to deploy one of the latest prototypes and continue improving on a subsequent version. He leased out a couple of machines to offices and cafes and observed how customers interacted with the machine. Based on customers’ experience and feedback, he set out to create new and improved prototypes. The next dilemma he faced was increasing revenue by charting a growth course for his product.</subfield>
  </datafield>
  <datafield tag="588" ind1=" " ind2=" ">
   <subfield code="a">Description based on XML content.</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="7">
   <subfield code="a">elektronické knihy</subfield>
   <subfield code="7">fd186907</subfield>
   <subfield code="2">czenas</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="9">
   <subfield code="a">electronic books</subfield>
   <subfield code="2">eczenas</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Product management</subfield>
   <subfield code="v">Case studies.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Small business</subfield>
   <subfield code="x">Growth</subfield>
   <subfield code="v">Case studies.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Aggarwal, Ansita,</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="830" ind1=" " ind2="0">
   <subfield code="a">SAGE Business cases.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="3">SAGE Knowledge</subfield>
   <subfield code="u">https://sk.sagepub.com/cases/myt-brewer-part-b</subfield>
   <subfield code="y">Plný text</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">SBC</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">EB</subfield>
  </datafield>
  <datafield tag="993" ind1=" " ind2=" ">
   <subfield code="x">NEPOSILAT</subfield>
   <subfield code="y">EB</subfield>
  </datafield>
 </record>
</collection>
