02330nam a22004571i 4500 000705780 CaToSAGE 20240201082945.0 20231221231934.2 m o d cr un||||||||| 231221s2021 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071946138 : No price SAGE Business Cases (OCoLC)1417357092 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5415.52 .B76 2021 381.3 Brooks, Bradley, author. Goodyear : navigating a socio-political firestorm / Bradley Brooks, Gary E. Powell, Gregory Charles Berka. London : Society for Case Research, 2021. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases The Goodyear Tire and Rubber Company was faced with a sitting president calling for a boycott of its products and growing consumer controversy. Social media posts displayed images approving Goodyear employee apparel supporting the Black Lives Matter social movement while banning apparel supporting Blue Lives Matter or President Trump. Since social media posts identified the image as having originated from Goodyear's corporate office, many consumers perceived these views as representative of the entire company. The images, however, originated from a local Kansas plant, not Goodyear corporate headquarters as portrayed on social media. Faced with consumer backlash and a presidential boycott request, Goodyear was forced to decide if, and how, to respond. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Goodyear Tire and Rubber Company Management Case studies. Boycotts Case studies. Powell, Gary E., author. Berka, Gregory Charles, author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/goodyear-navigating-a-social-political-firestorm Plný text SBC EB NEPOSILAT EB