02719nam a22004691i 4500 000705797 CaToSAGE 20240201082945.0 20231221231934.2 m o d cr un||||||||| 231221s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071945049 : No price SAGE Business Cases (OCoLC)1417358236 CaToSAGE eng rda pn CaToSAGE UtOrBLW HD62.5 .T46 2024 658.11 Thomas, Nobin, author. Santa express / Nobin Thomas, Sonia Mehrota, Neharika Vohra, and Sanket Vatavwala. London : Indian Institute of Management, Ahmedabad, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Three college friends-Rijin John, Vivek George and Arun Ghosh-came together to realise their decade-old dream of starting an enterprise. They launched Santa Express, an on-demand delivery service, for the pickup and delivery of handy and nonperishable goods in Kochi. Their idea of Santa serving customers was based partly on market research and intuition. However, lately, things have been difficult for Santa Express because of scaling issues, lack of an able/reliable workforce, funding, lack of long-term planning, co-founder’s shifting commitments and pricing. The time had come for the co-founders to decide whether to continue the venture or shut it down. The case poses a real-life situation for students considering or planning to establish new ventures. They will have to struggle with many of the questions facing Santa Express. Some students may be naturally inclined to throw caution to the wind and just go for it. Others may allow all the uncertainties and associated risks-real and imagined-to give them an excuse to take the safe road. This case allows the students to experience both the appealing facets and bothersome ambiguities of a start-up. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas New business enterprises Case studies. Express service Case studies. Mehrotra, Sonia, author. Vohra, Neharika, 1966- author. Vatavwala, Sanket, author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/santa-express Plný text SBC EB NEPOSILAT EB