02400nam a22004571i 4500 000705807 CaToSAGE 20240201082945.0 20231221231934.2 m o d cr un||||||||| 231221s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071944875 : No price SAGE Business Cases (OCoLC)1417358312 CaToSAGE eng rda pn CaToSAGE UtOrBLW HG4521 .S56 2024 332.6 Singla, Chitra, author. Moodcafe : from idea conception to raising funds / Chitra Singla. London : Indian Institute of Management, Ahmedabad, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases The case describes a situation facing Mikul Patel and Rahul Mirdha, the co-founders of Moodcafe, an online mental healthcare service provider. They had to choose between the two angel investors and negotiate the terms and conditions for funding their start-up. In September 2018, they started Moodcafe to provide services to people struggling with mental health issues. The case mentions several crucial decisions in a start-up’s journey that are related to "minimum viable product", "adding more features to the platform", "proof-of-concept testing of the product in the market", "building a core team" and "deciding on equity division between the co-founders". The co-founders need to raise funds from angel investors to test the product at the country level. They need to choose between the two angel investors and decide the terms and conditions of seeking investment. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Investments Case studies. Community mental health services Case studies. Sethuram, Shridhar, author. Jena, Sanjay K., author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/moodcafe-from-idea-conception-to-raising-funds Plný text SBC EB NEPOSILAT EB