02438nam a22004451i 4500 000705873 CaToSAGE 20240201082945.0 20231221221459.1 m o d cr un||||||||| 231221s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071937730 : No price SAGE Business Cases (OCoLC)1417358777 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5415.5 .Y84 2024 658.812 Yue, Tao, active 2024, author. Siemens key account management : lost in Central Asia? / Tao Yue. London : Rotterdam School of Management, Erasmus University, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Since the mid-1990s, Siemens AG has adapted its business processes and internal structure to the expected future competitive environment in order to make the company faster, more focused, and more efficient. In this effort, customer-centric KAM programs (Siemens One) have evolved. Siemens One is a proven success that helped the company get through the financial crisis by cutting costs, focusing on core business, and strengthening customer relationship. While Siemens One continues to mature day by day, Siemens still encounters challenges in managing key accounts at the national or regional level. The case uses Siemens KAM program for EuroBric in Tamerstan as an example to illustrate two main issues that currently face the company: 1. How to align practices of two equally complex multinational organizations and 2. How to strike a balance between global integration and local autonomy. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Siemens Aktiengesellschaft Case studies. International business enterprises Case studies. Customer relations Management Case studies. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/siemens-key-account-management-lost-in-central-asia Plný text SBC EB NEPOSILAT EB