02086nam a22004451i 4500 000705886 CaToSAGE 20240201082945.0 20231221231934.2 m o d cr un||||||||| 231221s2022 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071945476 : No price SAGE Business Cases (OCoLC)1417356513 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5827.8 .B76 2022 659.1 Brooks, Bradley, author. Rihanna’s savage x fenty lingerie : deceptive marketing for all body types? / Bradley Brooks, Steven Cox. London : Society for Case Research, 2022. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong. Rihanna provided the company star power and the products were designed inclusively for all body types, sizes, and ethnicities. However, two years into the business venture consumers were complaining about the company’s membership opt-out requirement and about the lack of transparency in pricing on the website. Accusations of deceptive marketing threatened the company’s image. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Advertising Lingerie Case studies. Deceptive advertising Case studies. Cox, Steven (Steven M.), author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/rihannas-savage-x-fenty-lingerie-deceptive-marketing Plný text SBC EB NEPOSILAT EB