03059nam a22004571i 4500 000705924 CaToSAGE 20240201082945.0 20231221221459.1 m o d cr un||||||||| 231221s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071931769 : No price SAGE Business Cases (OCoLC)1417357948 CaToSAGE eng rda pn CaToSAGE UtOrBLW HD38.5 .Q23 2024 658.7 Qiao, Han, author. The innovative business model of Xiaoxiandun Bird’s Nest / Han Qiao, Jiang Wang, and Fei Meng. London : Tsinghua University School of Economics and Management, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases In 2013, the edible bird’s nest industry outfaced chaotic market competition, poor customer awareness, a lack of trust, and a lack of strong branding during its infancy, thereby resulting in development opportunities for new categories and brands. Xiaoxiandun Freshly Stewed Edible Bird’s Nest ("XXD") foresaw the strategic direction and emerged into prominence in the industry within less than six years. Moreover, XXD solved the pain points of the industry and consumers, developed the category of "freshly stewed bird’s nests," introduced a customer-to-manufacturer (C2M) model, and directly reached consumers from the factory through value creation. Furthermore, XXD achieved rapid growth and became a leader in the industry through its innovative business model. This case focused on the development of XXD, analyzed its business model, and described ways in which the company discovered and met new consumer demand as well as built a new supply chain system through innovation. However, XXD, which began with online sales, faced back-and-forth attacks from competitors. Traditional bird’s nest giants launched online sales, intensifying online traffic and competition. Accordingly, XXD considered opening brick-and-mortar stores to further expand the brand’s influence and increase its competitiveness, which would require a huge investment of resources. However, no consensus was reached among the founders of XXD despite several discussions within the company. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Branding (Marketing) Case studies. Business logistics Technological innovations Case studies. Wang, Jiang, author. Meng, Fei, author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/the-innovative-business-model-of-xiaoxiandun-bird-nest Plný text SBC EB NEPOSILAT EB