02495nam a22004571i 4500 000705973 CaToSAGE 20240201082945.0 20231221231934.2 m o d cr un||||||||| 231221s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071942086 : No price SAGE Business Cases (OCoLC)1417357458 CaToSAGE eng rda pn CaToSAGE UtOrBLW HD9999.M782 M46 2024 338.7 Mendonca, Valerie, author. Circles. B, Launch and pivot / Valerie Mendonca, Amit Karna, and Saral Mukherjee. London : Indian Institute of Management, Ahmedabad, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases This case describes the entrepreneurial journey of two college friends-Anchal Taatya and Abhiram Nukalapati. While studying together at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and make transactions. The Case A outlines their journey until the launch, where they face the dilemma of building a Business-to-Business (B2B) product or a Business-to-Customer (B2C) product. The Case B outlines their struggles in building a B2C version and eventual shutdown of the venture. The key objective of discussing this case is to understand the business formation stages of a college start-up, and how they arrived at opportunity identification. The case is aimed at enabling classroom discussions on the role of trust in platform businesses and how regulations-or lack thereof-can shape the destiny of new ventures. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Multi-sided platform businesses Case studies. Entrepreneurship Case studies. Karna, Amit, author. Mukherjee, Saral, author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/circles-launch-and-pivot Plný text SBC EB NEPOSILAT EB