02312nam a22004691i 4500 000706073 CaToSAGE 20240201082945.0 20231221204753.5 m o d cr un||||||||| 231221s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071939086 : No price SAGE Business Cases (OCoLC)1417357805 CaToSAGE eng rda pn CaToSAGE UtOrBLW n GV990 .M34 2024 796.34 Mahoney, Tara Q., author. Pickleball : a case study of North America's fastest growing game / Tara Mahoney, Spencer A. Cavan, Marion E. Hambrick. London : SAGE Publications: SAGE Business Cases Originals, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Pickleball is the fastest growing sport across North America. It has grown at an exponential pace, attracting the attention of recreational participants as well as professional athletes and celebrities such as LeBron James and Mark Cuban. While the sport appeals to older athletes, younger participants represent the fastest growing demographic in the sport. Pickleball has also expanded with the inclusion of three professional leagues featuring top players, large purses, and tournaments around the United States. This case study provides information about the current pickleball landscape and how organizations and investors can capitalize on the popularity of this sport. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Pickleball (Game) North America Case studies. Sports administration Case studies. Cavan, Spencer A., author. Hambrick, Marion E., author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/participate-pickleball-study-north-america-fastest-growing-game Plný text SBC EB NEPOSILAT EB