02383nam a22004571i 4500 000706081 CaToSAGE 20240201082945.0 20231221231934.2 m o d cr un||||||||| 231221s2021 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071946145 : No price SAGE Business Cases (OCoLC)1417357932 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5415.1255 .B76 2021 658.827 Brooks, Bradley, author. Edmonton Eskimos : brand value vs social values? / Bradley Brooks, Britt M. Shirley. London : Society for Case Research, 2021. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases The Edmonton Eskimos was one of the most successful and popular franchises in the Canadian Football League (CFL), but the team was facing increasing pressure to change its name. Some considered the Eskimos’ nickname disrespectful and racially insensitive to Canada’s Arctic-based native population, but the team feared that changing the team’s name might upset its fan base and risk brand equity. Other professional and college sports teams had faced similar pressure, with some changing their nicknames and others taking no action. The student is asked to consider how a name change might affect its various stakeholders, as well as whether use of the name was cultural appreciation or cultural appropriation. The student then must decide on a recommended course of action going forward regarding this controversy. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Edmonton Eskimos (Football team) Management Case studies. Social responsibility of business Case studies. Branding (Marketing) Case studies. Shirley, Britt M., author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/edmonton-eskimos-brand-value-vs-social-values Plný text SBC EB NEPOSILAT EB