02840nam a22005051i 4500 000706215 CaToSAGE 20240201082945.0 20240109142710.5 m o d cr un||||||||| 240109s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071946626 : No price SAGE Business Cases (OCoLC)1417358487 CaToSAGE eng rda pn CaToSAGE UtOrBLW a ii HF5415.2 .S53 2024 658.83 Sharma, Vinod, 1978- author. Premier engineering college : the MBA conundrum / Vinod Sharma, Manohar Kapse, MA Sanjeev, Jeanne Poulose, Yogesh Mahajan. London : SAGE Publications: SAGE Business Cases Originals, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Managerial skills are highly valued in India, leading to a significant demand for management education. Premier Engineering College (PEC), known for its engineering program, introduced the Post-Graduate Diploma in Management (PGDM) in 2000. While initially successful, the MBA program's performance has been declining, with below-average growth in placement packages (PEC's compounded annual growth rate is 8%, compared to 11% for MBA programs as a whole in India) and reduced demand for the courses. The college's admissions team faced challenges in recruiting high-quality students, resulting in less desirable placements. Unlike the engineering program, MBA admissions allowed the college to design its own selection process and criteria based on recruiter feedback. The newly appointed PEC director, Professor (Dr) B. K. Verma, is anxious about the downward trend. Therefore, to attempt to reverse the poor trend and uphold PEC's reputation, he has formed a committee to gather and analyze information, and to come up with a plan to boost placements and admissions. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Marketing research India Case studies. Management science India Case studies. Business schools India Case studies Case studies. Kapse, Manohar, author. Sanjeev, MA, author. Poulose, Jeanne, author. Mahajan, Yogesh, author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/premier-engineering-college-the-mba-conundrum Plný text SBC EB NEPOSILAT EB