02744nam a22004691i 4500 000706228 CaToSAGE 20240201082945.0 20240109142710.5 m o d cr un||||||||| 240109s2024 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071941454 : No price SAGE Business Cases (OCoLC)1417357670 CaToSAGE eng rda pn CaToSAGE UtOrBLW e HD60.5.E85 S86 2024 658.408 Svobodová, Markéta, author. Leading a grassroots movement in a large organization / Markéta Svobodová. London : SAGE Publications: SAGE Business Cases Originals, 2024. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases In this case study, students explore an example of a female leader from a position below lower management who led a grassroots movement at a large company (with more than 1,000 employees) producing household appliances and operating in Western and Central Europe. In this scenario, sustainability and resistance-blocking limitations were worked through. This case shows how, under certain conditions, resistance leadership in sustainability can emerge even in a complex, bureaucratic, hierarchical manufacturing organization with many obstacles along the way. The key success factors of leading this grassroots movement are revealed. When such a bottom-up change is managed, it brings benefits to the company, its employees, and society. The goal of this case is to show how a change toward improving sustainability can happen in practice and increase students' understanding about change management, possible obstacles (including path dependency), and key success factors. Dilemmas faced by the female leader included whom to involve in the discussions and whom to try to persuade about the importance of the topic to get the official approval. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Social responsibility of business Europe Case studies. Business ethics Europe Case studies. Leadership Europe Case studies. Organizational change Europe Case studies. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/a-grassroots-movement-in-a-large-organization Plný text SBC EB NEPOSILAT EB