02838nam a22004811i 4500 000706281 CaToSAGE 20240201082945.0 20240109135236.1 m o d cr un||||||||| 240109s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071946305 : No price SAGE Business Cases (OCoLC)1417357626 CaToSAGE eng rda pn CaToSAGE UtOrBLW n us HD6095 .S65 2024 331.40973 Smith, Michelle C., author. Reconsidering "We can do it!" : Rosie the Riveter and U.S. women’s labor relations / Michelle C. Smith. Rosie the Riveter and United States women's labor relations London : SAGE Publications: SAGE Business Cases Originals, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases In the 1940s United States, government and industry collaborated to supply the materials needed for success in World War II. These collaborations involved complex information campaigns overseen by government agencies like the War Manpower Commission, the Office of War Information, and the War Production Board to promote certain objectives and aims of the war effort and encourage collaboration between government, industry, and the public. Posters circulated in workplaces as well as public spaces like post offices and libraries sold the ideology of the "home front," redefining the factory and the home as areas of war. Perhaps the most famous image from this propaganda onslaught is the "We Can Do It!" poster now commonly known as Rosie the Riveter. Over time, this poster has been decontextualized from its wartime origins and reinterpreted as a feminist icon. Resituating the poster in its original context and exploring its reinterpretation and redeployment illuminates government–industry collaborations during WWII and raises enduring challenges for diversity in the workforce. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Rosie the Riveter (Symbolic character) Case studies. Women employees United States Case studies. Diversity in the workplace Case studies. World War, 1939-1945 United States Case studies. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/reconsidering-we-can-do-it-rosie-the-riveter-and-u-s Plný text SBC EB NEPOSILAT EB