02247nam a22004451i 4500 000706286 CaToSAGE 20240201082945.0 20240109135236.1 m o d cr un||||||||| 240109s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071942697 : No price SAGE Business Cases (OCoLC)1417357953 CaToSAGE eng rda pn CaToSAGE UtOrBLW TP650 .M46 2024 663.94 Mendonca, Valerie, author. MyT brewer. part a / Valerie Mendonca, Ansita Aggarwal. London : Indian Institute of Management, Ahmedabad, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Amit Kasliwal founded MyT in 2014 subsequent to completion of his PGPX course at the Indian Institute of Management, Ahmedabad. He envisioned a machine that brewed and dispensed fresh tea and tried a number of prototypes that addressed different issues/challenges. In September 2015, he moved to Bengaluru along with his co-founder Harvinder Rajput and iterated a variety of prototypes with a designer. Kasliwal and his team were able to develop a machine that brewed and dispensed tea in December 2016. Around the same time, Kasliwal ran out of funds. Although the latest prototype dispensed freshly brewed tea, there were still a number of improvements to be implemented. Kasliwal was faced with a dilemma whether he should go ahead and enter the market or continue building a better prototype. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Tea machinery Technical innovations Case studies. Selling Tea Case studies. Aggarwal, Ansita, author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/myt-brewer-part-a Plný text SBC EB NEPOSILAT EB