02233nam a22004691i 4500 000706297 CaToSAGE 20240201082945.0 20240109135236.1 m o d cr un||||||||| 240109s2024 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071942574 : No price SAGE Business Cases (OCoLC)1417358461 CaToSAGE eng rda pn CaToSAGE UtOrBLW a ii HG4751 .C43 2024 658.15224 Chandwani, Rajesh, author. MILAAP - crowdfunding for all : helping patients by facilitating philanthropy / Rajesh Chandwani, Vimal Kumar M., Jang Bahadur Singh, Sonal Asthana. London : Indian Institute of Management, Ahmedabad, 2024. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two types of services: Do it Yourself (DIY), and Supported Campaigns (SC). Milaap charged 5% of the raised amount from the DIY campaigns and 15% of the raised amount from the SC. Overall the chances of success were high in the SC. The case explores the dilemma of type of service to be prioritized. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Crowd funding India Case studies. M., Vimal Kumar, author. Singh, Jang Bahadur, author. Asthana, Sonal, author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/milaap-crowdfunding-helping-patients-facilitating-philanthropy Plný text SBC EB NEPOSILAT EB