Jaiswal, Anand Kumar. Dettol: marketing research for understanding consumer evaluations of brand extensions [online]. London: Indian Institute of Management, Ahmedabad, 2007. SAGE business cases
Jaiswal, A. K. (2007). Dettol: Marketing research for understanding consumer evaluations of brand extensions. London: Indian Institute of Management, Ahmedabad.
Styl ChicagoJaiswal, Anand Kumar. Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions. London: Indian Institute of Management, Ahmedabad, 2007.
Citace podle MLAJaiswal, Anand Kumar. Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions. London: Indian Institute of Management, Ahmedabad, 2007.
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