02573nam a22004571i 4500 000706492 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2022 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529622928 : No price (ebook) (OCoLC)1362530924 CaToSAGE eng rda pn CaToSAGE UtOrBLW HD30.23 .L43 2022 658.403 Lecinski, Jim, author. Thank God it's natural : a distribution dilemma / Jim Lecinski and Helena Bouchez. London : Kellogg School of Management, 2022. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Chris-Tia Donaldson was the CEO and founder of Thank God It's Natural (tgin), a specialty hair care line for women with naturally curly, kinky, or wavy hair types. By early 2019, Donaldson had built tgin into a national brand in the United States, with its products widely available at large retailers such as Walmart and Target, as well as in specialty beauty retail stores like Sally Beauty. One important beauty retailer still did not carry the brand, however: Ulta Beauty, a US chain of 1,196 brick-and-mortar beauty stores located predominantly in high-traffic shopping centers around the country. Ulta also had a robust online storefront in ulta.com and had cultivated a vibrant social media presence. On Donaldson's desk was an offer from Ulta Beauty to stock tgin for the first time. Should she commit to this deal, knowing she was setting aside other opportunities, such as e commerce, direct-to-consumer (DTC), and the pursuit of additional distribution channels? All things considered: Was this distribution agreement with Ulta really the best path forward for tgin? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Decision making Case studies. Strategic planning Case studies. Product management Case studies. Bouchez, Helena, author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/thank-god-its-natural-a-distribution-dilemma Plný text SBC EB NEPOSILAT EB