02081nam a22004691i 4500 000706544 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2020 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529620146 : No price (ebook) (OCoLC)1362530904 CaToSAGE eng rda pn CaToSAGE UtOrBLW HD30.28 .R69 2020 658.4012 Roy, Debjit, author. Zomato Gold : the logout campaign / Debjit Roy, Amit Garg, and Eshaan Govil. London : Indian Institute of Management, Ahmedabad, 2020. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Since 2008, Zomato, a food-tech company, has been operating in India. It started as a restaurant search and discovery platform on which a restaurant could advertise itself. It now operated in food delivery, loyalty programmes, and delivered cooking essentials to restaurants. Zomato oversold its Gold membership and offered massive discounts on Zomato Gold and online food delivery. The discounts offered by Zomato triggered resistance from the restaurant owners culminating in their "Log out campaign." The Logout Campaign led to Zomato re-assessing its growth strategies. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Business planning Case studies. Pricing Case studies. Advertising Case studies. Garg, Amit, author. Govil, Eshaan, author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/zomato-gold-the-logout-campaign Plný text SBC EB NEPOSILAT EB