02685nam a22004451i 4500 000706682 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2022 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529616767 : No price (ebook) (OCoLC)1362532665 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5548.32 .S53 2022 658.872 Sharma, Sunil, author. The Indian Express : reinvention through digital business / Sunil Sharma, Anand Srinivasan, and Bhumika Singh. London : Indian Institute of Management, Ahmedabad, 2022. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases At the turn of mid-2000, the news industry saw a tectonic shift in the reading habits of people, driven by developments in digital technology. News industry's traditional business model of relying on advertisement income was majorly disrupted. This led to a steep decline in revenues from the print business. The case describes the strategy and organization-building initiatives of a leading newspaper in India, as it transitioned from a print newspaper media ecosystem to a digital news ecosystem. Anant Goenka, a third-generation member of the family, led the digital foray. While Anant created a USD 20 million digital business in 4 years, the path toward the next goal of achieving a topline of USD 150 million in the next 7-8 years was not clear. Furthermore, it might entail transforming the Indian Express Group, with close to 90 years of legacy of strong editorial ideologies, to adapt and embrace the rules of the game of the digital ecosystem. This case presents an excellent opportunity to learn the nature and extent of the challenges involved in building and scaling up a digital news business, including the transition from a traditional newspaper business. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Electronic commerce Case studies. Srinivasan, Anand, author. Singh, Bhumika, author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/the-indian-express-reinvention-through-digital-business Plný text SBC EB NEPOSILAT EB