02300nam a22004451i 4500 000706702 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2020 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529619836 : No price (ebook) (OCoLC)1362533337 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5415.1262 .A24 2020 658.804 Abhishek, author. UrbanClap : a marketplace for on-demand services / Abhishek, Saral Mukherjee, Yogita Patra. London : Indian Institute of Management, Ahmedabad, 2020. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases UrbanClap is a marketplace for on-demand services available through a smartphone app. It was established in October 2014 to bring the unorganized sector workforce into the mainstream using the power of technology. Initially, UrbanClap-developed as a horizontal marketplace-faced intense competition from existing and new players operating in the hyperlocal service space. It competed in the on-demand service marketplace by categorizing its services into a lead-generation business (connecting the customer with the service provider and charging a fee for matchmaking) and a fulfillment business (taking end-to-end responsibility for service delivery quality). After three and a half years of operations, UrbanClap's co-founders wondered whether they should close the lead-generation business and focus on the fulfillment business. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas On-demand marketing. Mukherjee, Saral, author. Patra, Yogita, author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/urbanclap-a-marketplace-for-on-demand-services-a Plný text SBC EB NEPOSILAT EB