02182nam a22004331i 4500 000706726 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2022 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529622911 : No price (ebook) (OCoLC)1362530301 CaToSAGE eng rda pn CaToSAGE UtOrBLW HD2746 .L43 2022 658.406 Lecinski, Jim, author. TREW Gear : is Amazon the trail to growth? / Jim Lecinski, Helena Bonchez. London : Kellogg School of Management, 2022. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases♦ Chris Pew, an expert backcountry skier, was a founder and the CEO of 12-year-old TREW Gear, a premium niche brand for technical backcountry ski apparel. TREW Gear's products--snow bibs, jackets, pants, and accessories--were selling well through independent and specialty retailers and direct to consumers on trewgear.com. Heavy on Pew's mind, however, was how to continue growing the business, particularly the question of whether he should start selling TREW on Amazon.com. Would TREW's presence on the behemoth US-based e-commerce platform help the company grow, long-term? Shorter-term, would selling on Amazon deliver the 20% increase in revenues his investors wanted to see by the end of the year? And if Amazon wasn't the best choice, what distribution strategy should he embrace? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Corporations Growth. Bouchez, Helena, author. SAGE business cases♦. SAGE Knowledge https://sk.sagepub.com/cases/trew-gear-is-amazon-the-trail-to-growth Plný text SBC EB NEPOSILAT EB