01873nam a22004571i 4500 000706736 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2022 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529624717 : No price (ebook) (OCoLC)1362532699 CaToSAGE eng rda pn CaToSAGE UtOrBLW HD30.23 .S67 2022 658.403 Springer, Nikki, author. Giant bicycle : bike-sharing in taipei / Nikki Springer, Dana Jason. London : Yale School of Management, 2022. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases This case tells the story of Giant Bicycle, a bicycle manufacturer based in Taiwan, who is trying to increase the popularity of the bike share scheme YouBike. YouBike has lost over ten million dollars to date and has seen very ridership with only 23 bike rides a day. Giant Bicycle must now decide if it wants to continue supporting the bike share scheme since the business model is only tangentially related to its core business. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Urban transportation Case studies. Strategic planning. Decision making. Dana, Jason, author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/giant-bicycle-bike-sharing-in-taipei Plný text SBC EB NEPOSILAT EB