02361nam a22004211i 4500 000706741 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2023 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529620283 : No price (ebook) (OCoLC)1362529960 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5415.1255 .T46 2023 658.827 Thompson, Kenneth R., author. Tasty Catering : building the brand / Kenneth Thompson. London : SAGE Publications: SAGE Business Cases Originals, 2023. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Tasty Catering started as a hot dog stand in 1984. By 2008, it had blossomed into a catering company with over 10,000 annual catering events and 200 employees. This success occurred by analyzing and understanding the market and having the skills, persistence, and careful management to meet changing customer requirements.This case reviews the history of Tasty Catering, its focus on product quality, and services to the client. The company has created a culture that focuses on the employees as the essential link in delivering quality. In addition, the organization has developed a strong operational mantra to specifically understand the requirements of the customer, and embed in each employee the desire to meet and exceed those customer requirements.At the end of the case, students will advise the owners where to expand their business further: corporate accounts, wedding catering, or selling large contracts of cookies or muffins to major corporate or government clients (school districts, airlines). Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Branding (Marketing) Case studies. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/tasty-catering-building-the-brand Plný text SBC EB NEPOSILAT EB