02105nam a22004811i 4500 000706745 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2021 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529621914 : No price (ebook) (OCoLC)1362531052 CaToSAGE eng rda pn CaToSAGE UtOrBLW HD31.2 .R67 2021 658.15 Rosenthal, Jean W., 1945- author. Brand Velocity Partners / Jean Rosenthal, James N. Baron, James Choi, Jaan Elias. London : Yale School of Management, 2021. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases When Steve Lebowitz and Drew Sheinman first met, they found they both believed that the private equity (PE) model of investing was ripe for disruption. They observed that PE firms were dominated by finance professionals, yet many of the PE-owned companies needed more than financial engineering. In 2019, Lebowitz and Sheinman, along with Austin Ramos and Larry Rothstein, formed Brand Velocity Partners ("BVP"). The partners rallied around the notion that brand building, along with traditional financial expertise, could unlock immense value across a wide range of companies. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Branding (Marketing) Private equity. Business enterprises Finance. Baron, James N., author. Choi, James J., author. Elias, Jaan, author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/brand-velocity-partners Plný text SBC EB NEPOSILAT EB