02728nam a22004931i 4500 000706751 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2022 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529620375 : No price (ebook) (OCoLC)1362534430 CaToSAGE eng rda pn CaToSAGE UtOrBLW HD2746.5 .P48 2022 658.16 Peters, Justin, active 2022, author. Callaway Golf Company and Topgolf : the perfect merger? / Justin Peters, Jared Garon, Dale A. Bellaire, Shaun Smith, Derek Marshall, and Jess C. Dixon. London : Human Kinetics, Inc, 2022. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases This case is based on the 2020 merger between Callaway Golf Company, a leader in the golf equipment and apparel industry, and Topgolf Entertainment Group, the top entertainment brand in the golf industry. Mergers have been known to provide greater efficiency and profitability, but they can also initiate a clash of corporate cultures, creating conflict which may result in a loss of employee satisfaction and brand equity. Along with reviewing the industry and potential outcomes, students will analyze the viability of this merger by conducting a value chain analysis of both companies to look for product alignment. This decision-based case asks students to play the role of Callaway Golf board member Sophia Berckman, who is preparing to make a statement on the prospective merger of the two companies at an emergency board meeting. As such, students will be expected to formulate a recommendation to the board of directors on whether this is a wise business decision using the information provided. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Consolidation and merger of corporations Case studies. Valuation Case studies. Garon, Jared, author. Bellaire, Dale A., author. Smith, Shaun, author. Marshall, Derek, active 2022, author. Dixon, Jess C., author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/callaway-golf-company-and-topgolf-the-perfect-merger Plný text SBC EB NEPOSILAT EB