02242nam a22004451i 4500 000706838 CaToSAGE 20240202172226.0 20230109140345.7 m o d cr un||||||||| 230109s2022 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529620177 : No price (ebook) (OCoLC)1362532142 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5415.5 .C43 2022 658.812 Chaudhri, Vidhi, author. Nestlé (dis)entangled!. B : braving the Maggi noodle crisis in India / Vidhi Chaudhri and Asha Kaul. London : Indian Institute of Management, Ahmedabad, 2022. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestlé India to recall Maggi noodles after confirming the presence of high levels of lead and monosodium glutamate in the product. The test was conducted on 29 samples, out of which 15 had tested positive. The media reports shared the findings and detailed the harmful effects of Maggi consumption. As a mark of protest against "unhealthy" food products on the market, hostile consumers began burning packets of Maggi. Nestlé CEO Paul Bulcke read the report on Maggi in India. Recall they must, thought Bulcke, but what would be the aftermath of the recall? Will they be able to get Maggi back on the shelf? Will they ever be able to recapture consumer faith and trust? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Customer relations Management Case studies. Crisis management Case studies. Kaul, Asha, author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/nestle-disentangled-braving-the-maggi-noodle-crisis-in-india Plný text SBC EB NEPOSILAT EB