02037nam a22004211i 4500 000706904 CaToSAGE 20240202172226.0 20230629114448.8 m o d cr un||||||||| 230629s2021 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071926161 : No price (SAGE Business Cases) (OCoLC)1389576216 CaToSAGE eng rda pn CaToSAGE UtOrBLW QA76.9.B45 M36 2021 005.7 Manko, Barbara, author. Big data : the effect of analytics on marketing and business / Barbara Manko. London : Journal of Information Technology Teaching Cases, 2021. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Big data analytics takes raw, real-time data and uses it to predict trends. Successful use of this data can have a powerful impact on a business's effectiveness and ultimately their bottom line. As the amount of data increases, the need for analytics is growing. This teaching study discusses the role of social media in data analytics, how to approach the subject, and the desired outcomes. Students will explore the expansion of this field of study, familiarize themselves with the concept and where they may have encountered it in their lives so far, and discuss what analytics can contribute to running a successful business. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Big data Case studies. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/big-data-the-effect-of-analytics-on-marketing-and-business Plný text SBC EB NEPOSILAT EB