02423nam a22004331i 4500 000706910 CaToSAGE 20240202172226.0 20230629114448.8 m o d cr un||||||||| 230629s2022 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071926222 : No price (SAGE Business Cases) (OCoLC)1389576986 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5415 .M36 2022 658.8 Manko, Barbara, author. How digital marketing can use a smart phone app to improve any business's bottom line / Barbara Manko. London : Journal of Information Technology Teaching Cases, 2022. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases The marketing strategy of offering customer loyalty rewards has evolved with the use of technology. Instead of printing old-fashioned paper coupons, punch cards, and flyers to advertise special offers, customers can access their rewards through a customized app. The app functions as an all-in-one tool to attract customers, send offers, communicate specials, take orders, offer new products and services to existing customers, and so much more. During the restrictions of the COVID-19 lockdown, businesses found online communication soaring, with the ability to offer no-contact delivery of goods and services, and many businesses are keeping the technology they implemented during lock down because it is just good business. The use of application creation for digital marketing has the ability to supercharge sales by more effectively reaching the target audience and providing business analytics on users. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Marketing Technological innovations Case studies. Customer loyalty programs Case studies. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/how-digital-marketing-use-smart-phone-app-improve-business Plný text SBC EB NEPOSILAT EB