02846nam a22004331i 4500 000706917 CaToSAGE 20240202172226.0 20230629114448.8 m o d cr un||||||||| 230629s2021 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071926307 : No price (SAGE Business Cases) (OCoLC)1389576083 CaToSAGE eng rda pn CaToSAGE UtOrBLW TK5105.888 .M36 2021 005.72 Manko, Barbara, author. Teaching user-friendly web design : a case study on zillow.com in the real estate industry / Barbara Manko. London : Journal of Information Technology Teaching Cases, 2021. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases When designing websites and planning marketing concepts, students need to understand how to create an experience that is user-friendly in order to build traffic over time. Users want a website that is both intuitive and informative, while simultaneously providing an ultra-efficient search experience. They want information that is essential and specific to them, for their own precise needs and purposes. The key to designing a successful interface is to meet the user's expectations of finding a suitable fact, product, or service expeditiously. Examining the case of Zillow.com, a highly successful real estate portal website, provides students with an effective example of underlying web design principles, such as user knowledge, ease of navigation, content adjustment, and the site's fit within the digital marketplace. Zillow.com exemplifies incredible ease of use through various aspects of superior web design, such as the accessibility and functionality of both of the top menu and submenu links and the ability to filter search results using data fields with key requirements, leading to instant, valuable results. By looking at what Zillow has done right, students can glean a set of best practices in web design that not only apply to the real estate industry, but can be translated broadly across websites in all industries. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Web sites Design Study and teaching Case studies. Internet access Case studies. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/teaching-user-friendly-web-design-on-zillow-in-real-estate-industry Plný text SBC EB NEPOSILAT EB