02145nam a22004451i 4500 000706927 CaToSAGE 20240202172226.0 20230629114448.8 m o d cr un||||||||| 230629s2006 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781071925959 : No price (SAGE Business Cases) (OCoLC)1389575880 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5415.5 .J44 2006 658.812 Jeffery, Mark, 1965- author. ROI for a customer relationship management initiative at GST / Mark Jeffery. Return on investment for a customer relationship management initiative at GST London : Kellogg School of Management, 2006. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases This case "ROI for a Customer Relationship Management Initiative at GST" addresses key issues related to large revenue-generation IT projects. The key topics covered are: measurement of return on investment and project payback period, the decision of what time horizon and hurdle rate to use, the importance of business assumptions in the model, and additional management issues beyond the basic analysis. The case debrief focuses on the strategy of a firm in a high customer-churn environment and the ability of analytical customer relationship management to provide strategic advantage. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Customer relations Management Case studies. Rate of return Case studies. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/roi-for-a-customer-relationship-management-initiative-at-gst Plný text SBC EB NEPOSILAT EB