03537nam a22005291i 4500 000707041 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20152015enka fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526487360 (ebook) : No price (OCoLC)1089147627 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HD59.6.I4 K38 2015 658.45 23 Kaul, Asha, author. All aboard the metro rail? : LTMRHL's campaign for stakeholder support / Asha Kaul, Vidhi A. Chaudhri. All aboard the metro rail? : L&T Metro Rail Hyderabad Ltd.'s campaign for stakeholder support All aboard the metro rail? : Larsen & Toubro Metro Rail Hyderabad Limited's campaign for stakeholder support London : Indian Institute of Management, Ahmedabad, 2015. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InKaul, A., & Chaudhri, V. (2015). All aboard the Metro Rail? LTMRHL's campaign for stakeholder support. Ahmedabad, India: Indian Institute of Management, Ahmedabad. Includes bibliographical references and index. On March 6, 2015 the Brand Ambassador campaign had completed a little over two years. Launched in 2013 to bring about awareness and dispel negativity about the Metro Rail project, this campaign had succeeded in securing visibility and garnering support. The corporate communication team was now debating the feasibility of the ongoing campaign and exploring various options. Based on the current review, a decision had to be taken to continue or abandon the campaign post commercial operations scheduled in July 2017. The campaign was launched in Hyderabad on January 8, 2013 through a press conference. The launch generated excitement and in the first week itself, there was a surge to register for the campaign. However, the intensity staggered post the felicitation ceremony on November 23, 2013. Queries related to the success and sustainability of the campaign were raised by multiple stakeholders. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial success. Will the current strategy be the gateway to success once commercial operations began, mulled Mr. Sanjay Kapoor, General Manager & Head Corporate Communications, PR & Advertising Business, L&T Metro Rail Hyderabad Ltd. (LTMRHL). Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Kapoor, Sanjay, active 2015. L&T Metro Rail Hyderabad Ltd. Public relations. Public relations India Hyderabad Case studies. Personal rapid transit Public relations India Hyderabad Case studies. Chaudhri, Vidhi, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/all-aboard-the-metro-rail-ltmrhls-campaign-for-stakeholder-support Plný text SBC EB NEPOSILAT EB