03088nam a22005291i 4500 000707043 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20172017enk fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526489951 (ebook) : No price (OCoLC)1089141777 CaToSAGE eng CaToSAGE rda pn UtOrBLW e it TH3401 .G64 2017 690.24 Goetzmann, William N., author. Fondaco dei Tedeschi luxury mall / William N. Goetzmann, Jean Rosenthal, Jaan Elias, Edoardo Pasinato, Lukas Cejnar, Ellie Campion. London : Yale School of Management, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InGoetzmann W., Rosenthal, J., Elias, J., Pasinato, E., Cejnar, L., & Campion, E. (2017). Fondaco dei Tedeschi luxury mall. Yale SOM Case 17-020. New Haven, CT: Yale School of Management. The renovation of the Fondaco dei Tedeschi in Venice represented a grand experiment. Should an ancient building in the midst of a world heritage site be transformed into a modern mall for luxury goods? How best to achieve the transformation and make it economically sustainable? In the 2000s, the Poste Italiane decided to move out. The Benetton family saw an opportunity. The Benettons brought on OMA to renovate the building. The Dutch architectural firm, headed by Pritzker-winner Rem Koolhaas, had to transform a centuries-old building into a modern showcase for high-end goods. They also needed to incorporate private retail into a space in which the public would feel welcome. The Benetton group then contracted with DFS to operate the mall. DFS brought an intimate knowledge of the tourist trade, but could this help them stock the mall with the proper mix of goods? Would tourists walk to the mall? And would they buy or just look? Would the mall become economically viable? What could each stakeholder learn from their experiences with the Fondaco dei Tedeschi? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Fondaco dei Tedeschi (Venice, Italy) Buildings Remodeling for other use Italy Venice. Architecture Conservation and restoration Italy Venice. Rosenthal, Jean, active 2017, author. Elias, Jaan, author. Pasinato, Edoardo, author. Cejnar, Lukas, author. Campion, Ellie, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/fondaco-dei-tedeschi-luxury-mall Plný text SBC EB NEPOSILAT EB