<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>02637nam a22004811i 4500</leader>
  <controlfield tag="001">000707071</controlfield>
  <controlfield tag="003">CaToSAGE</controlfield>
  <controlfield tag="005">20240202172917.0</controlfield>
  <controlfield tag="005">20190104174335.4</controlfield>
  <controlfield tag="006">m|||||o||d||||||||</controlfield>
  <controlfield tag="007">cr |||||||||||</controlfield>
  <controlfield tag="008">190104r20092009enka   fo     000 0|eng|d</controlfield>
  <datafield tag="STA" ind1=" " ind2=" ">
   <subfield code="a">NEZPRACOVANÝ IMPORT</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781526461247 (ebook) :</subfield>
   <subfield code="c">No price</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(OCoLC)1089145135</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">CaToSAGE</subfield>
   <subfield code="b">eng</subfield>
   <subfield code="c">CaToSAGE</subfield>
   <subfield code="e">rda</subfield>
   <subfield code="e">pn</subfield>
   <subfield code="d">UtOrBLW</subfield>
  </datafield>
  <datafield tag="043" ind1=" " ind2=" ">
   <subfield code="a">a ii</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
   <subfield code="a">HE9715.I4</subfield>
   <subfield code="b">S25 2009</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
   <subfield code="a">303.4833</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Salwan, Prashant,</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Strategic analysis and growth in an emerging economy (A) :</subfield>
   <subfield code="b">mobile handset industry in India /</subfield>
   <subfield code="c">Prashant Salwan.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">London :</subfield>
   <subfield code="b">NeilsonJournals Publishing,</subfield>
   <subfield code="c">2009.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">1 online resource :</subfield>
   <subfield code="b">illustrations.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="b">txt</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">computer</subfield>
   <subfield code="b">c</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">online resource</subfield>
   <subfield code="b">cr</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
   <subfield code="a">SAGE Knowledge. Cases</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Originally Published InSalwan, P. (2009). Strategic analysis and growth in an emerging economy (A): Mobile handset industry in India. Journal of International Business Education, 4(1), 73-86. JIBE4-0CS4A.</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
   <subfield code="a">This is the first case in the series on strategic analysis and growth in an emerging economy. In case A Nokia is the market leader in India's mobile handset market. Until 2001 Nokia had not experienced competition in this market. After 2003 there were four additional major competitors in the market: Samsung, Sony Ericsson, LG and other local manufactures. Nokia's market share was falling. India is an emerging economy, which is growing at an exceptional growth rate. The demographics, legal system, and economy are all very dynamic and important opportunities for mobile handset manufactures are presenting themselves. External forces as well as industry forces are changing very rapidly. The MDs of the mobile handset manufacturers are planning their future strategies in India.</subfield>
  </datafield>
  <datafield tag="588" ind1=" " ind2=" ">
   <subfield code="a">Description based on XML content.</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="7">
   <subfield code="a">elektronické knihy</subfield>
   <subfield code="7">fd186907</subfield>
   <subfield code="2">czenas</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="9">
   <subfield code="a">electronic books</subfield>
   <subfield code="2">eczenas</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
   <subfield code="a">Nokia (Firm)</subfield>
   <subfield code="v">Case studies.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Cell phone services industry</subfield>
   <subfield code="z">India</subfield>
   <subfield code="v">Case studies.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Competition</subfield>
   <subfield code="z">India</subfield>
   <subfield code="v">Case studies.</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2="0">
   <subfield code="a">India</subfield>
   <subfield code="x">Economic conditions</subfield>
   <subfield code="y">1991-</subfield>
   <subfield code="v">Case studies.</subfield>
  </datafield>
  <datafield tag="830" ind1=" " ind2="0">
   <subfield code="a">SAGE Knowledge. Cases.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="3">SAGE Knowledge</subfield>
   <subfield code="u">https://sk.sagepub.com/cases/strategic-analysis-growth-emerging-economy-a-mobile-handset-india</subfield>
   <subfield code="y">Plný text</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">SBC</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">EB</subfield>
  </datafield>
  <datafield tag="993" ind1=" " ind2=" ">
   <subfield code="x">NEPOSILAT</subfield>
   <subfield code="y">EB</subfield>
  </datafield>
 </record>
</collection>
