02888nam a22004931i 4500 000707079 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104s2019 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526487094 (ebook) : No price (OCoLC)1089145188 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us ky GV583 .S64 2019 796.0973 Spencer, Tyler C., author. The decision by Western Kentucky University to transition to NCAA Division I athletics and the Football Bowl Subdivision / Tyler C. Spencer, Marion E. Hambrick. London : SAGE Publications: SAGE Business Cases Originals, 2019. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. Colleges and universities competing in National Collegiate Athletic Association (NCAA) Division I (DI) athletics in the Football Bowl Subdivision (FBS) have received greater exposure, financial gains, and other benefits compared with institutions competing in lower divisions. Since 1978, 28 schools have transitioned to the FBS. In 2006, Western Kentucky University (WKU) administrators voted to join these schools and make the transition. The NCAA approved the request three years later in 2009. The transition had the potential to generate both positive and negative consequences for the athletic department and university. These included changes in ticket sales, marketing, and fundraising for the athletic department and changes in student admissions, enrollment, and retention, as well as fundraising and marketing for the university. This case asks readers to take a retrospective look at WKU, evaluating the effects of the DI/FBS transition after its first ten years. Readers have an opportunity to assess the on-field and off-field outcomes of this decision. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas National Collegiate Athletic Association Case studies. Athletics Kentucky Case studies. College sports Kentucky Case studies. Football Kentucky History 21st century Case studies. Hambrick, Marion E., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/western-kentucky-univ-transition-ncaa-division-i-athletics-fbs Plný text SBC EB NEPOSILAT EB