02311nam a22004811i 4500 000707101 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104s2019 enk fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526469359 (ebook) : No price (OCoLC)1089147805 CaToSAGE eng CaToSAGE rda pn UtOrBLW e no HE9859.N67 M37 2019 387.709481021 O'Brien, Justin, author. Marketing a new route : Norwegian flies London-Singapore / Justin O'Brien. London : SAGE Publications: SAGE Business Cases Originals, 2019. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases SAGE research methods. Cases Dominic Tucker, Head of United Kingdom and Ireland Sales for low-cost, high-quality airline Norwegian, has to decide how best to develop his extended sales territory, in far-away Singapore. With limited data and a small marketing budget, he has to assess the long-term potential of the market before considering his tactics; what would the optimal local sales representation look like and would social influencers play a useful role? This case encourages students to appreciate some realistic sales promotion and marketing challenges faced by a new market entrant, including market and route development, airline economics, competitive pricing strategies, and leveraging low cost promotion. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Norwegian Air Shuttle (Airline) Airlines Norway Case studies. Aeronautics, Commerical Norway Case studies. SAGE Knowledge. Cases. SAGE research methods. Cases. SAGE Knowledge https://sk.sagepub.com/cases/marketing-a-new-route-norwegian-flies-london-singapore Plný text SBC EB NEPOSILAT EB