03080nam a22005291i 4500 000707118 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20172017enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526462824 (ebook) : No price (OCoLC)1089143711 CaToSAGE eng CaToSAGE rda pn UtOrBLW f nr RM147 .P35 2017 615.6 23 Palamountain, Kara, author. Chlorhexidine adoption in Nigeria / Kara Palamountain, Tim Calkins. London : Kellogg School of Management, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InPalamountain, K., & Calkins, T. (2017). Chlorhexidine adoption in Nigeria. 5-217-255. Evanston, IL: Kellogg School of Management at Northwestern University. It is January 2017, and Nikki Tyler, market access advisor at the U.S. Agency for International Development's Center for Accelerating Innovation and Impact, must recommend an actionable strategy for how to use the $10 million contributed by global donors and foundations to scale up the use of chlorhexidine in Nigeria. It was clear that chlorhexidine, a substance applied to newborns' umbilical cord stumps to prevent infection, could reduce infant mortality significantly. However, changing behavior would be an enormous challenge. This case gives students an appreciation for the importance and complexity of global health issues, along with an understanding of key analytic techniques for approaching a complex market situation. Students quickly learn that there are no easy answers to encouraging chlorhexidine's greater use. To develop a plan, it is essential to complete detailed analyses, study insights and motivations, and ultimately compare different possible solutions, considering efficiency and efficacy. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Tyler, Nikki. United States. Agency for International Development. Center for Accelerating Innovation and Impact. Drug accessibility Social spects Nigera Case studies. Health attitudes Social aspects Nigeria Case studies. Patient compliance Social aspects Nigeria Case studies. Chlorhexidine Therapeutic use Nigeria. Medicine International cooperation Case studies. Calkins, Tim, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/chlorhexidine-adoption-in-nigeria Plný text SBC EB NEPOSILAT EB