02506nam a22005051i 4500 000707128 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104s2019 enka fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526463579 (ebook) : No price (OCoLC)1089147332 CaToSAGE eng CaToSAGE rda pn UtOrBLW HM742 .M34 2019 302.231 Mahoney, Tara Q., author. Social media strategy in the sporting goods industry : potential application for Brooks Sports, Inc. / Tara Q. Mahoney, Justin Lovich, Lawrence Brady. London : SAGE Publications: SAGE Business Cases Originals, 2019. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. Social media is an ever-present part of society. Sporting goods companies have acknowledged the necessity of embedding social media into their overall brand strategy. Many companies such as Nike, Adidas, and Under Armour spend a considerable amount of time and money to engage their customers online. Niche brand Brooks has a more limited social media presence. In addition, they have a goal of doubling their revenue from $500 million to $1 billion by 2020. Social media strategy will play a major role in achieving this goal. Students are selected to work on a social media strategy team and are tasked with providing recommendations in the creation of a comprehensive social media strategy to meet organizational goals and objectives. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Brooks Sports, Inc. Social media. Strategic planning. Sporting goods industry. Branding (Marketing) Lovich, Justin, author. Brady, Lawrence, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/social-media-strategy-sporting-goods-industry-brooks-sports-inc Plný text SBC EB NEPOSILAT EB