02307nam a22005051i 4500 000707204 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20112011enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526461759 (ebook) : No price (OCoLC)1089143055 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ko a ii HD9696.A3 I87 2011 338.4762138102574 Salwan, Prashant, author. LG in India (C) : sustaining competitive advantage / Prashant Salwan. London : NeilsonJournals Publishing, 2011. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InSalwan, P. (2011). LG in India (C): Sustaining competitive advantage. Journal of International Business Education, 6(1), 77-94. JIBE6-0CS3. LG was market leader in nearly all its product lines and segments in consumer electronics in India in 2007. LGIL had appointed a new MD who had to develop strategies to enable the company to sustain its market position. This case details the distribution, product development and service focus of LG, together with changing consumer behavior up to the present time with projections for strategy into the future. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas LG Cho?nja (Korea) Management Case studies. International business enterprises Management Case studies. Electronic industries India Case studies. Electronic industries Korea Case studies. Product management Case studies. New products Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/lg-in-india-c-sustaining-competitive-advantage Plný text SBC EB NEPOSILAT EB