03429nam a22005411i 4500 000707215 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20152015enka fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526487490 (ebook) : No price (OCoLC)1089141629 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HG1616.M3 B37 2015 332.10688 23 Barua, S. K. (Samir K.), author. Banking the unbanked : the journey of Indian Bank / Samir K. Barua, Sobhesh K. Agarwalla. London : Indian Institute of Management, Ahmedabad, 2015. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InBarua, S. K., & Agarwalla, S. K. (2015). Banking the unbanked: The journey of Indian Bank. Ahmedabad, IN: Indian Institute of Management, Ahmedabad. Includes bibliographical references and index. In emerging economies like India, in addition to commercial banking, Public Sector Banks (PSBs), with majority shareholding by the government, are often required to pursue developmental/social objectives such as that of financial inclusion. The case describes the strategy framed and executed by Indian Bank, a large PSB in India, to enhance financial inclusion in its area of operation. Given the relatively low level of literacy in India, the Bank had to devise processes that were agnostic to the level of education of people covered by its initiatives. In addition, India being a vast country, the Bank had to devise ways of serving areas that were not easily accessible. The challenge that the Bank faced was that while pursuing the developmental objective which was 'imposed' on the PSBs by the Central Bank of the country - the Reserve Bank of India (RBI), with concurrence of the government, it had to be mindful of the costs associated with the initiatives. As a listed entity, it had to be concerned with protecting the interests of its minority shareholders. Activities that were clearly not profitable, though concurred to by the dominant shareholder (the government), could not be justified from the point of view of the other shareholders. The case provides details of the strategic response of Indian Bank to the requirement imposed by public policy. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Indian Bank Management. Indian Bank Marketing. Reserve Bank of India. Bank marketing India Case studies. Bank marketing Law and legislation India. Banks and banking India Information services Case studies. Bank management India Case studies. Agarwalla, Sobhesh Kumar, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/banking-the-unbanked-the-journey-of-indian-bank Plný text SBC EB NEPOSILAT EB