02739nam a22005411i 4500 000707216 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20162016enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526490605 (ebook) : No price (OCoLC)1089146502 CaToSAGE eng CaToSAGE rda pn UtOrBLW a cc HD9710.C62 M34 2016 338.476292 McFarlan, F. Warren (Franklin Warren), author. FAW-Volkswagen Audi : an overall definer of "luxury" cars in China (2001-2011) / F. Warren McFarlan, Jie Jiao, Shanshan Cao, Shuo Miao, Hao Jiao. London : Tsinghua University School of Economics and Management, 2016. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InMcFarlan, F. W., Jiao, J. Cao, S., Miao, S., & Jiao, H. (2016). FAW-Volkswagen Audi: An overall definer of "luxury" cars in China (2001-2011). 0-516-312. Beijing: Tsinghua SEM China Business Case Center. The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. Between 2001-2011 FAW-Volkswagen Audi launched the "localization of the whole value chain" strategy, that is, localization in product development, procurement, production, marketing and other sectors. This strategy further guaranteed product quality while effectively reducing costs. The case focuses on how Audi responded to increased competition in the Chinese auto-industry, especially from other German car brands such as BMW. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Volkswagenwerk. Audi AG. Automobile industry and trade China. Industrial efficiency. Factory management. Jiao, Jie, author. Cao, Shanshan, author. Miao, Shuo, author. Jiao, Hao, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/faw-volkswagen-audi-overall-definer-luxury-cars-china-2001-2011 Plný text SBC EB NEPOSILAT EB