02069nam a22004571i 4500 000707247 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104s2019 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526476739 (ebook) : No price (OCoLC)1089143914 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9999.S74 P76 2019 338.767 Robson, Karen, author. Dangerous detergent : dealing with the Tide Pod challenge / Karen Robson. London : SAGE Publications: SAGE Business Cases Originals, 2019. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. Tide (Procter & Gamble) is the best-selling detergent brand in the United States. In 2012, the brand introduced a very successful innovation to the market, the Tide Pod. In 2017, an Internet trend began in which teenagers would video themselves attempting to eat a Tide Pod and upload the video online. This activity is known as the "Tide Pod Challenge." Ingesting a Tide Pod has the potential to cause serious harm and can even be fatal. Students are asked how the Tide brand reacted to the public relations issues caused by the challenge. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Procter & Gamble Company Public relations. Detergents. Customer relations. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/dangerous-detergent-dealing-with-the-tide-pod-challenge Plný text SBC EB NEPOSILAT EB