BigBasket.com : redefining the business model - Thomas, Sujo, (Indian Institute of Management, Ahmedabad, 2017)
Originally Published InThomas, S., Abhishek, S., Vataywala, S., & Sinha, P. K. (2017). BigBasket.com: Redefining the business model. Ahmedabad, IN: Indian Institute of Management, Ahmedabad.