03441nam a22005411i 4500 000707271 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20172017enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526459923 (ebook) : No price (OCoLC)1089148333 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD58.8 .S29 2017 658.406 23 Sawhney, Mohanbir S., author. Best Buy : creating a winning customer experience in consumer electronics / Mohanbir Sawhney, Pallavi Goodman, Ganesan Keerthivasan. London : Kellogg School of Management, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InSawhney, M., Goodman, P., & Keerthivasan, G. (2017). Best Buy: Creating a winning customer experience in consumer electronics. 5-217-251. Evanston, IL: Kellogg School of Management at Northwestern University. After a successful run for many years as a resilient consumer electronics giant, Best Buy was under intense pressure at the end of 2014. Even as competitors like Circuit City melted away, Best Buy had been able to withstand the onslaught of online behemoth Amazon and discount retailers like Target and Walmart. However, its competitive position was threatened as online shopping became more popular, particularly among millennial customers. With a new leadership team, Best Buy had recently undertaken bold initiatives to expand and refine its online presence and position itself for success. These initiatives had produced encouraging results, but Best Buy needed to do more to stem the loss of market share to Amazon and to become more relevant to millennial customers. To address these challenges, Best Buy approached the Kellogg School of Management to solicit ideas from student teams by sponsoring a Business Challenge competition. The teams came up with several strategic initiatives. Best Buy needed to evaluate these initiatives on two criteria: First, how well did these initiatives leverage Best Buy's privileged physical assets (stores, salespeople, and Geek Squad services staff) to create a winning customer experience? Second, how effective would these initiatives be in attracting and retaining millennial customers? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Best Buy (Firm) Management. Circuit City Stores. Amazon.com (Firm) Target Corporation. Wal-Mart (Firm) Organizational change Case studies. Electronic commerce Case studies. Household electronics industry Marketing Case studies. Goodman, Pallavi, author. Keerthivasan, Ganesan, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/best-buy-winning-customer-experience-consumer-electronics Plný text SBC EB NEPOSILAT EB